Search engine optimization (SEO) have evolved a long way. Gone are the days when SEO used to do a bit of on page optimization and some make some same anchor links and rank and back for some of the most competitive keywords. On page optimization followed by some quality link building is the key these days. It’s no doubt google now prefers quality over quantity these days when it comes to links. Links are the search engines way of knowing how important sites are. We all know that a crucial part of SEO is link building which can also be one of the most difficult tasks in SEO.
Links are the search engines way of knowing how important sites are. We all know that a crucial part of SEO is link building which can also be one of the most time-consuming processes. What a lot of Expert SEO’s often don’t take into consideration is the fact that links are not created equal. Links from different sites created in different ways in different places have very different effects on SEO and rankings. Some links pass no value whatsoever while other links can cause pages to rank very quickly. The key to understanding the difference between these links is to understand the anatomy of a link and this what a real seo expert understands and try to implement. The components or anatomy of a link can be thought of in 5 distinct different parts:
All these 5 components determine how much value is passed through a link to a certain page. There is one other component which you are probably wondering why isn’t included in the list, authority. The authority of the site determines the maximum amount of link value that can be possibly passed through a link from that particular site. All these other 5 components determine how much of that maximum link value is passed through.Well on one point we must all agree that, SEO takes time and quality link building is even more time consuming. So while you work on SEO and link building make use of other digital marketing methods like PPC or Google Adwords.
1. Anchor Text
Anchor text is visible, clickable text which is hyperlinked to a site. It is the most important component of a link. The reasoning behind search engines giving such high weight to anchor text is that they feel if sites are to naturally link to another site with a particular keyword than that site must be about that. For example if you had a site about tree frogs and another site linked to yours with anchor text “tree frogs” this would tell the search engines that your site was about tree frogs and help in rankings for that keyword.
It is a good idea to gain incoming links with a variety of different keywords within your niche and industry.
Site trust refers to the level of trust the search engines have in a particular site. A link from a more “trustworthy” site is much more valuable than a link from a site with no trust. Trust is passed through links so the more links you have from high trust sites the higher the trust your site will have.
A good way of identifying trust is by looking at MozTrust which is developed by SEOmoz.
The concept of relevance refers to the similarity of subject matter between the content of two sites. Search engines seems to place more value in links from similar sites. For example if you had a site about muscle building it would be more valuable to attract a link from a gym as opposed to a link from your website developer (provided all other variables stay the same).
To keep it simple the higher the link the more value is passed through it. This means a link in a site’s footer will not pass as much value as opposed to a link higher in the body of the content.
Search engines seem to think if a site is to link to another site higher up in the content it must be more valuable.
5. Outbound Links
The more outbound links there are the less value is passed through each link. This is a very small portion of the entire value of a link, however is something to be noted.
This is the reason why come website directories and article directories are basically useless when it comes to getting links from.
Link building is much more than just getting a hyperlinked bits of text pointing back to your site. Each link is different and passes different values to every site. Understanding what makes up a link enables you to try to maximize the amount of value you receive from links to your site. You are able to build strategies to help increase each chunk of the pie in order to receive as much link value as possible.
One important little tip around all this link analysis is to remember that even if a link is not passing you maximum value it is still valuable. If a link has great anchor text and is from a trust worthy & relevant site, however is displayed low on a site that doesn’t mean you should refuse it. As an SEO your goal is to increase search engine rankings so step 1 is to build as many connections and links as possible, step 2 is to ensure as much value as possible is passed through those links.More killer link building tips visit backlinco.
I hope this analysis of the anatomy of links puts link building into perspective and helps with your next link building campaign.
Author – Aliaster Low